Communications Strategy
A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it.What Is The Purpose Of Your Communications Strategy?
A clear purpose helps keep everyone on board. You need to make sure the right people hear your message when they are ready and in a way that you want them to hear it.
Your communication objectives should be to answer these questions:
WHO
do I need to reach?
WHY
do I need to reach them?
WHAT
will my communications say?
HOW
will I deliver this message at the time that will have the best impact on my audience (and for me)?
AND
what channels am I using, or can I use for delivery?